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Art Busan, established in 2012, is a leading premium art fair in Korea. The fair provides an exciting, artful opportunity to experience the essence of the Korean art scene. Every May, both domestically and internationally renowned galleries travel to Busan for the fair. Art Busan has been setting new records every year in the Korean art market in terms of the number of visitors and the total sales volume.
With a goal of serving as a global art platform promoting and globalizing the Korean art scene and its artists, Art Busan organizes various projects with great potential, such as co-planning projects with global art institutions, collaborating with high-end designer brands, and operating of collector memberships.
With a goal of serving as a global art platform promoting and globalizing the Korean art scene and its artists, Art Busan organizes various projects with great potential, such as co-planning projects with global art institutions, collaborating with high-end designer brands, and operating of collector memberships.
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Seoul gets another art fair as Art Busan opens design-led outpostThe Korean capital’s status as an art world hub will be bolstered by Define SeoulSeoul is set to get a new fair in November focused on art and design, after the company organising Art Busan, a fair in the country’s south, secured funding to open an event in the capital. The inaugural DEFINE Seoul (1-5 November, titled after “design” and “fine art”), will feature around 35 exhibitors and take place in the Seongsu design district, centred around the Layer Studio cultural complex, but with events spilling out into design studios and other locations across the neighbourhood.“We are witnessing increased attention on Korea’s art and cultural scene from abroad like never before,” says Seokho Jeong, Art Busan’s managing director. Indeed, since the launch of Frieze Seoul, the city has seemingly cemented itself as a key market hub, but Jeong says that Art Busan has been “carefully monitoring the market” since well before the advent of Frieze Seoul, and was “considering various possibilities to expand prior to Covid”. In 2020, Art Busan staged a separate design section at its Busan fair, as a trial run for a standalone event.While Frieze Seoul caters more to Western tastes, the organisers of DEFINE say their fair will focus on an “eastern aesthetic and Korean heritage”. The interior designer Teo Yang, who has joined the fair as its artistic director, will organise the inaugural edition around the theme of “A look within matter”.The Seoul fair represents a big step up for the Art Busan brand, which has staged an annual fair in Busan since 2012. Jeong says that Art Busan will continue to expand in 2024, both in offline and digital settings, but will remain a brand “focused on the art market”. Nonetheless, he says that “often, fun ideas pop up when we collaborate with or monitor what is happening in other industries”. The first funding round, which raised an undisclosed sum, was supported by Sanghun Kim, former chief executive of Naver; Kelvin Dongho Kim, chief executive of Korea Credit Data (KCD); Tony Lyu, venture partner at SoftBank Ventures Asia; and Simon Seojoon Kim, chief executive of Hashed. The next funding round will take place in autumn next year. -
Art Busan to launch design, art fair in Seoul in NovemberArt Busan, a leading art fair based in Busan, will expand to Seoul, launching Define Seoul, a new art fair that combines design and art.The five-day fair will kick off Nov.1 in Seongsu-dong under the theme of “A Look Within Matter,” led by artistic director Yang Teo. Yang was selected as one of the world’s top 100 designers by Architectural Digest, a leading US magazine of architecture and interior design.Yang directed the 17th edition of the Craft Trend Fair held last December at Coex in Seoul, in which some 330 artists, brands and galleries participated.“We are witnessing an increase in attention on Korea’s art and cultural scene from abroad like never before. The fair aims to curate and aspire what needs to be appreciated and valued by defining and highlighting the design and art of Seoul and Korea,” said Jeong Seok-ho, managing director of Art Busan.The inaugural design and art fair aims to explore how design and art mutually influence and inspire each other, shaping new values in contemporary society, inspiring art enthusiasts, collectors and the public with new insights to design, according to Art Busan.“Under the direction of Yang Teo, the exhibition will feature a rich array of art pieces from various genres, including exclusive editions of furniture designs that encompass Eastern and Western influences,” the organizer stated in announcing the launch of Define Seoul.A variety of seminars and programs will be held in Seongsu-dong as part of the fair. The list of artists and galleries taking part has yet to be unveiled.Art Busan, inaugurated in 2012, has grown into one of the top annual art fairs in the country. In July, Art Busan secured a first round of investment from a group of leading unicorn entrepreneurs and investors. -
Art Busan 2023: Fair Growth Hits a Speed BumpArt Busan has grown steadily since its launch in 2012. In 2021 it received a record 80,000 visitors. Last year that number rose to over 100,000, surpassing the number of visitors to Kiaf Seoul and Frieze Seoul, which each saw around 70,000 visitors. Revenues have increased too, rising to ₩60 billion (US $50 million) in 2020 and ₩74.6 billion ($59 million) in 2022. A spokesperson for the fair said that the number of guests who attended the preview on 4 May was up 24%, but several galleries said they received noticeably fewer visitors and art enquiries.